Storyteller, content creator and impact strategist.
Skilled in many areas - writing, direction, video production, editing, social media, campaign strategy - I’m a ‘Jane of all traits’, and a master of most. My award-winning work spans digital, TV and advertising in Ireland, Australia and the UK.
I’m all about storytelling that sticks. Whether I’m shaping the big-picture strategy or diving into hands-on production, I create audience-winning campaigns with impact. I know how to take a brief, a budget, and a market — and turn it into memorable work that connects and converts.
I’ve led major campaigns for publishing heavyweights like Condé Nast and News Corp, and launched renowned global TV franchises like The Bachelor Australia. On the flip side, I’ve also built low-budget, high-impact content for humanitarian organisations such as Concern Worldwide, WWF and Greenpeace, smashing targets and even changing a government policy along the way — proving you don’t need big spend to make a big splash.